MARKET RESEARCH BOOKS AND RESOURCES

This section of our website is of sharing ideas. These websites are realted to biotechnology research, market research, market strategies and related books.

Systematic Evaluation of the Mouse Eye: Anatomy, Pathology, and Biomethods (Research Methods for Mutant Mice Series)
(Authors: Richard S. Smith and others)
The high degree of similarity between mouse and human genomes and physiology has made mice the laboratory animals of choice in the search for models of human disease. In recent years, significant advances in our ability to examine the mouse eye and to view vascular and neural structures in vivo has led to a marked increase in interest in mouse ocular pathology and development. This book provides the first comprehensive and systematic approach to understanding the development, structure, and abnormal pathology of the mouse eye. It describes the normal anatomy, pre- and postnatal development, regional pathology, and methodology for evaluation of the mouse eye and adnexae.

Calculations for Molecular Biology and Biotechnology: A Guide to Mathematics in the Laboratory
(Author: Frank H. Stephenson)
Text provides sample calculations for the most commonly encountered problems in gene discovery, analysis, and other areas of biotechnology. Emphasizes mastery of basic theoretical and laboratory principles. For upper-level students, laboratory technicians, and researchers. Includes problems and worked solutions.

Basic Laboratory Methods for Biotechnology
(Authors: Lisa A. Seidman and others)
Provides a systematic and very practical introduction to the bioscience laboratory. Serves both as a primary text for undergraduate students preparing for a career in biotechnology and as a reference for laboratory professionals.

Marketing Research: Methodological Foundations (with InfoTrac®)
(Authors: Gilbert A. Churchill and Dawn Iacobucci)
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Basic Marketing Research with SPSS 13.0 Student CD (2nd Edition)
(Authors: Naresh Malhotra and Mark Peterson)

Marketing Research Essentials
(Authors: Carl Jr. McDaniel and Roger Gates)
Student guide to market research, providing the latest trends, insights, and advances in the field. This edition has a new Internet emphasis, new chapter opening vignettes, new marketing research War Stories, and new end-of-chapter exercises.

BIOMARKERS RESEARCH

The market research study provides global market analysis for biomarkers by the different disease areas and by prominent biomarker discovery technologies including imaging, genomics, proteomics, metabolomics, bioinformatics and other technologies comprising fluorescent indicators, lab-on-chip, nuclear magnetic resonance, mass spectrometry/liquid chromatography and nanobiotechnology.
Price $3315

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STEM CELL RESEARCH

This market resarch report provides a market insight into the ever progressing and debatable market of Stem Cell Research segmented by type, technology and therapeutic area. Stem Cells by Type are further classified into Adult Stem Cells, Embryonic Stem Cells, and Cord Blood Stem Cells. Stem Cell Research by Technology is segmented into Stem Cell Transplantation, Cell Based Genomics, Xenotransplantation, Cord Blood Banking, and Other.
Price $4250

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