BrandPrinciples.com Privacy Policy

Effective July 25, 2008

BrandPrinciples.com is committed to protecting your privacy and earning your trust. This policy discloses our privacy practices for personal information you provide to us. This policy explains how we collect, use and safeguard your personal information. It is our intent to give you as much control as reasonably practicable over your privacy and personal information and the use we make of it in our business. We may, in our sole discretion, change this policy from time to time by posting a revised version on our web site (“BrandPrinciples.com Site”) or otherwise publicly disseminating it, so please check back from time to time.

What kinds of personal information does BrandPrinciples.com collect?

In general, you can visit BrandPrinciples.com on the Web without telling us who you are or revealing any personal information about yourself. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience.

We ask for personal information when you become a registered user of the BrandPrinciples.com Site, purchase our research documents, or register for a sample research reports. For example, such information might include your name, address, telephone number, email address, and other information related to you or your business. We also request certain other optional information that will enable us to provide you with a more personalized experience when using the BrandPrinciples.com Site. We will let you know what information is optional, and you can decide whether or not you want to provide that information or to receive newsletters or third party correspondence.
We ask for personal information from you during the course of discussing or providing our research reports.
In the course of using our site, we automatically track certain information about you. This information includes what type of browser you are using, as well as the URL that you just came from and the next URL you go to, regardless of whether these URLs are on our Web site or not. It also includes your IP address. BrandPrinciples.com uses this information to, among other things; identify broad demographic trends that may be used to provide information tailored to your interests.
We also monitor customer traffic patterns and site usage to help us refine and improve the design and layout of our BrandPrinciples.com Site and the user experience.
If you send us personal correspondence, such as e-mails or letters, we may keep a record of that correspondence. We also periodically ask users for feedback that we use to improve our service and products and add new features. If you respond to these requests, we may keep a record of your response.
We also collect IP addresses for system administration.

How does BrandPrinciples.com use my information?

We collect personal information to give you a customized experience and to help BrandPrinciples.com understand its customers and prospective customers better. BrandPrinciples.com does not currently sell, trade, or rent your personal information to others.

We use the personal information as necessary to provide you with our services.
We may use your personal information to conduct surveys and research to improve our products and services.
We may use the information we collect to notify you from time to time about important functionality changes to the Web site, new BrandPrinciples.com services and products, and special offers we think you may find valuable.
We will deliver targeted advertisements to our customers using the personal information you give us and that we collect. Third parties provide us with advertisements and identify an audience they want to reach. We display these advertisements on our Web site to people who fit the criteria. We do not allow advertisers to have access to individual account information. These advertisements are usually banner ads and promotional e-mails.
We also research our users’ demographics, interests, and behavior based on the information you give us and the information we collect.
We compile and analyze personal information on an aggregate or anonymous basis to model industry trends, do market analysis, and to publish industry research papers identifying trends in the marketplace. Such industry research papers contain aggregate and anonymous data only, and do not contain any personal information that can be used to identify you.
We use the IP addresses we collect to report aggregate or anonymous information to our advertisers. You can unsubscribe from receiving any advertisements or newsletters by sending an email with “REMOVE” in the subject line to: info@BrandPrinciples.com.

Who collects information?

When you supply personal information to BrandPrinciples.com or on a BrandPrinciples.com Site, you share that information only with BrandPrinciples.com unless you are specifically informed otherwise. If a company other than BrandPrinciples.com is gathering or maintaining your personal data from the BrandPrinciples.com Site, you will be told before it is collected or transferred. You can always choose not to share the information.

When companies other than BrandPrinciples.com sponsor promotions, data collected on the BrandPrinciples.com Site in connection with these promotions may be shared with the sponsor. Once again, if this is the case, you will be notified before the data is collected or transferred, and you can decide not to participate.

If you leave the BrandPrinciples.com Site using links to go to other third party Web sites, those third parties may gather information about you. This privacy policy does not cover the practices of those businesses.

Does BrandPrinciples.com share my information?

Other than as stated in this policy, BrandPrinciples.com does not disclose any of your personal information to third parties without your permission. Read the following sections to learn more.

Business partners, subcontractors and sponsors
BrandPrinciples.com may disclose your personal information to business partners, subcontractors or sponsors as BrandPrinciples.com deems necessary to provide products and services to you. Many promotions give you the chance to request additional information from the sponsors. When you ask for more information, you give BrandPrinciples.com permission to send your personal information to the sponsor so they can fulfill your request. If you do not want any personal information to be shared with our business partners or sponsors, you may opt out by sending an email to info@BrandPrinciples.com with "OPT OUT" in the subject line.
Third-party data and aggregate data
BrandPrinciples.com discloses aggregated or anonymous statistics (for example, the percentage of users from the western U.S.) to prospective partners and advertisers and for other lawful purposes.
Other situations
BrandPrinciples.com also may disclose your information where disclosure is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interfering with our rights or property rights, the users' rights, or others’ rights. In the same way, BrandPrinciples.com will disclose information when we reasonably believe disclosure is required by law or to comply with a legal process served on BrandPrinciples.com. We may also disclose your personal information in the good faith belief that we must act under exigent circumstances to protect the personal safety of users of the BrandPrinciples.com Site, or the public.

What security precautions does BrandPrinciples.com take to protect me?

No data transmission over the Internet can be guaranteed to be 100% secure. Although we are committed to protecting your personal information, BrandPrinciples.com cannot ensure or warrant the security of any information you send to us or from our online services. Providing personal information to BrandPrinciples.com is done at your own risk.

What are cookies and how does BrandPrinciples.com use them?

Part of our customized service involves using “cookies” so that we can immediately recognize you, determine when you – or someone using the same browser you previously used – revisits BrandPrinciples.com, and to provide a more personalized experience. A "cookie" is a chunk of data that is sent to your browser from a web server and stored by your browser on the hard drive of your computer. Your browser settings must be set to accept cookies before you can login or customize. Most browsers are set up to accept cookies, but you can usually change your browser settings to refuse them. BrandPrinciples.com does not use cookies to retrieve personal information about you from your computer. This policy does not cover the use of cookies by any advertisers on the BrandPrinciples.com Site.

BrandPrinciples.com uses cookies to:

Locate your name and account information when you register in our Web site so that you can access your account information easily.
Estimate the size of our audience. Each browser that accesses BrandPrinciples.com is given a unique cookie, which is used to calculate how any people return to our Web site, compare the number of registered and unregistered visitors to our site, and use customer interests and behavior to target our advertisements.
Track the way you use our promotions, contests, and sales. When a BrandPrinciples.com-hosted promotion uses cookies, the information written to the cookie tracks the user’s progress through the promotion (for example, entries, submissions, and status in prize drawings).
Measure the traffic to various areas of the BrandPrinciples.com Site. We measure the areas of the network of Web sites you visit and your visiting patterns in the aggregate. This research helps us understand the ways in which our customers are alike and the ways in which they differ. We may use this information to personalize the information and design in our Web site.

You can make decisions about cookies. You can modify your browser preferences to accept all cookies, be notified when a cookie is set, or to reject all cookies. If you decide to reject all cookies, you might not be able to access certain areas of the BrandPrinciples.com website or participate in BrandPrinciples.com services that require registration to participate.

What about the privacy of children?

BrandPrinciples.com is a general audience Web site and does not request the age of its customers. BrandPrinciples.com does not knowingly collect any personal information from children.

Contacting Us

If you have any questions regarding this Privacy Policy or wish to access or correct your personal information that we collect, please contact us at info@BrandPrinciples.com.

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